After years working in Harvard museums and completing a three-year clinical herbalism apprenticeship, Lian launched Puff Herbals, a tobacco-free herbal smoking brand now carried in shops across the US and Canada. Through brand positioning and compliance-forward storytelling, she has learned firsthand what it takes to grow an herbal CPG business in today’s landscape.

Her approach blends strategy with soul, creating content that is compelling, compliant, and designed to convert.

Based in Chicago, you’ll likely find Lian in the gym, rearranging her home for better feng shui, or testing new ideas in the kitchen.